Analysis of a teaser trailer and a trailer

Here I have analysed both the teaser trailer and a trailer for The Girl With The Dragon Tattoo by David Fincher. I will compare the two and list the core differences between them.

The teaser trailers characteristics:

• There was a fast pace of editing.
• The storyline wasn't outlined. The plot was difficult to grasp.
• There was no dialogue or voice overs.
• The whole trailer was a montage of 1-2 second clips.
• There was an underlying motif of the snow covered road leading to the house.
• The soundtrack was Led Zeppelin's Immigrant Song by Karen O. There was no diegetic sound.
• The trailer lasted 1 minute and 39 seconds.

The official trailers characteristics:

• There was a slower pace of editing
• There was spoken dialogue and voice overs
• The motif of the snow covered road was revealed more
• The pace of editing increases towards the end
• There were slow transition fades between cuts
• The trailer was much longer. It was 3 minutes and 50 seconds.

The core differences were the pace of editing and use of sound in these two trailers. The teaser trailer was a montage of 1-2 second clips with quick cuts. This made it difficult to understand the storyline. No dialogue was used in the teaser trailer which also makes the storyline difficult to grasp.
The trailer used a slower pace of editing with slow transition fades. The pace of editing increases towards the end to build suspense. The trailer lasted much longer and the use of dialogue and voice overs gave the audience a better understanding of the narrative.

Altogether, I thought both trailers were effective. The teaser trailer created a aurora of suspense for the audience whereas the trailer outlined the narrative for the audience.