Captain America: The First Avenger Trailer Analysis

           This trailer is skewed mostly towards the male audience aged between 16 to 25. There are several reasons why this trailer may appeal to the male audience. The first and most obvious reason is the fact that this is an action film. The opening shot of the United States Armed Service Recruitment indicates to the audience there is a war on. The zoom in to the building and cut to the men being recruited inside determines the fact that there is a war occurring.
             This film was produced by Paramount and Marvel Studios. Paramount have released many high quality films like Indiana Jones, War of the Worlds and The Italian Job. Marvel Studios specialise in Super hero/ heroine movies. Popular films they have produced include X-Men, The Fantastic Four and Iron Man. We can instantly tell (if we couldn't from the title of the trailer already) that Captain America will be a super hero and this film will be about hero's and villains.
               The shot reverse shot used in the alley way emphasises how little and weak the main character is, especially through the use of high and low angle shots. We can see that the protagonist is being bullied and has a troubled past like many superhero's do (Batman, Spider man etc). We can assume that this will be a very cliché action superhero movie.
               There are many mid shots of explosions and men carrying weaponry. The mise-en-scené and camera work appeal to the male audience as it bears resemblance to many other action films and video games like Call of Duty. The pace of editing is also sped up at this point to draw the audience in and to make them feel amidst this action packed story. Dark lightening is used during the battle scenes which connotes the unknown, tension and danger. The non-diegetic epic music makes the battle sequences feel super and combined with the diegetic sounds of the explosions and gunfire, the trailer is portrayed as an action packed film.
              The super hero's suit is shown from 1:57 onwards. The costume design is similar to many super hero costumes where the real identity cannot be revealed. The mise-en-scené of the mask is very cliché. The dramatic entrance with all guns blazing by the super hero is also very cliché
               Altogether, I think the marketing trailer for this film is effective and will attract the audience it targeted.