Although this trailer is quite long, it remains a teaser trailer as it does not outline the main plot of the film. The trailer gives a minor glimpse or insight as to what the movie is about but still remains quite ominous to the audience.
I think this trailer is skewed mostly towards the male audience of ages 16-25. I can support this by the fact it is a sci-fi genre film. Sci-fi films mostly target the male audiences whereas romantic comedy's appeal to the female audience.
Michael Bay is the Director and producer of this film. Michael Bay is most known for his films like Armageddon, Pearl Harbour, Transformers, Nightmare on Elm Street and The Texas Chainsaw Massacre. Michael Bay has directed mostly action, sci-fi and horror movies. Most of these genres appeal mostly to the traditional male audience. From noticing that Michael Bay has directed this film and the genre is sci-fi, I think it is safe to presume this film is targeted towards the male audience.
If we analyse the trailer from 0:55 to 1:00, we notice that the tense non-diegetic music ceases as the man from NASA speaks down the radio, 'Mission is a go'. After this piece of dialogue we cut to a close up of the astronaut on the moon. In the reflection of his helmet we can see a crashed spaceship cutting into the moon. The use of reflection suggests that his mission will involve investigating this spaceship. The tense mood music, dialogue, and camera shots suggest that this film is targeted at the male audience because the removal of music and dialogue 'mission is a go' suggests top secrecy which is reinforced by the spaceship reflection in the astronauts helmet.
The diegetic sound of the astronauts heavy breathing makes the audience wait in anticipation and breathe in time with the film creating an Iambic Pentameter effect. The audience feel in-sync with the film as the heavy breathing has a certain rhythm to it. This is partly what makes it a good teaser trailer. It 'teases' the audience by being elusive and creating suspense.
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