This trailer is skewed towards the male audience aged roughly 25-35 years. I think this trailer is aimed more at an older audience because the film is more of a documentary about Senna's life. Ayrton Senna was born in 1960 and began his motor sport career in 1981. The older audience would feel more inclined to go watch this film as Senna was more popular in their generation and not within a younger audience.
As the film is a documentary, the events that happen in this film are more sensitive. The crashes and explosions have an importance as opposed to just mindless action. This is another reason why the film is targeted towards the older generation as opposed to the younger generation who are more used to action/ adventure films.
Competitive racing is a sport that is mostly watched by the age group of 25-35 and the dialogue ' I love to race' and 'Pure racing, that makes me happy' supports the appeal to the target audience.
This film was produced by Universal Studios which is a well known, highly viewed institution so we know this film will live up to standards as opposed to a institution like Metrodome that produces B movies. Universal Studios have created many well known films such as Definitely Maybe, Mr.Beans holiday and Hot Fuzz. Universal studios have created a wide range of films that appeal to many different audiences.
The feel-good non-diegetic music makes the trailer seem exciting and happy until the music cuts at 0:50. The sense of seriousness is created by the mid shot of a crash shortly after the dialogue ' there is a small problem where he thinks he can't kill himself'. The trailer shows the sensitive side of the documentary as well as the thrilling events that occur.
The use of inter titles like the words 'Genius', 'Maverick' and 'Superstar' suggest to the audience that this character is a fascinating person to go watch in the cinemas. The use of these words appeal the audience even further to go watch the film.
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